BACKGROUND Founded in 1968 to understand the problems facing America’s cities and assess the programs of the War on Poverty, the Urban Institute conducts sophisticated research to understand and solve real-world challenges in a rapidly urbanizing environment. Research areas range from the social safety net to health and tax policies; the well- being of families and neighborhoods; and trends in work, earnings, and wealth building. Urban Institute’s researchers and writers share their evidence-based views and recommendations shaped by research, through informative articles, studies, and interactive experiences. CHALLENGE The digital revolution has empowered the Urban Institute, by providing new mediums for sharing and distributing content to a wider audience. Unfortunately, those medi

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