A Digital Marketing Transformation Schneider Electric: November 2016 dataxu.com© dataxu, inc. 2 Greater control over first-party data Throughout 2014 Schneider Electric had been running campaigns in the EMEA and APAC regions via agency DWA, who already used dataxu’s software for many B2B clients. After a test period with a few vendors, Schneider Electric chose dataxu as their approved software provider after seeing positive test campaig

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