Case Study
Scientifically Determined Optimal Marketing Mix Via Dataxu
DataXu, Inc. • dataxu.com • 281 Summer Street, 4th Floor, Boston, MA 02210 • 1.857.244.6200 • @DataXu Boston • New York • Chicago • Detroit • San Francisco • LA • Cologne • London • Madrid • Montevideo • Milan • Paris • Sao Paulo • Singapore • Sydney • Bangalore CS-VID-PIXM-01 CASE STUDY PIXUM \ CHALLENGE Pixum came to DataXu with the hypothesis that digital video advertising would significantly help to build Pixum brand awarenes