BairesDev scaled NextRoll’s AI Predictive Marketing Platform by deploying 48 nearshore engineers specializing in back-end development, data science, data engineering, and NLP. This staff augmentation empowered NextRoll—a leader in predictive analytics generating over 150 billion daily buyer predictions—to deliver AI-powered marketing insights that help e-commerce companies, startups, and large corporations strategically target ideal buyers. NextRoll operates two branches: AdRoll, focused on ads and behavioral emails for DTC markets, and RollWorks, an account-based marketing solution for B2B enterprises. BairesDev's expertise accelerated platform growth and innovation.

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