IPG Media Brands manages over $47 billion in marketing investments, with Kinesso as its performance agency serving clients like American Express, Coca-Cola, Fitbit, GoPro, Johnson & Johnson, and Spotify. To unify data from disparate sources on one efficient platform, Kinesso needed ETL migration and advanced analytics. BairesDev's three-year staff augmentation delivered a Marketing Intelligence Engine generating actionable insights beyond reports, a Tableau visualization system for customers, and an optimized ETL tool streamlining Snowflake migration. This boosted NPS to 8, enhanced data accessibility, and empowered precise, real-time marketing decisions for superior campaign performance.

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