The 2021 survey reveals that successful brand scaling hinges on mastering collaboration between internal teams and freelance experts. The pandemic has accelerated the trend of brands relying on freelancers to scale content creation, with 73% of brands planning to increase their use of freelance talent. This "Great Talent Rush" in marketing highlights the importance of finding and activating top freelancers. The survey also identifies challenges in brand-creator collaboration and emphasizes the need for brands to invest in structured partnerships, clear guidelines, and digital tools to manage complex content workflows.

Join for free to read