SBS IMPROVES ENGAGEMENT WITH TRENDING CONVERSATIONS Predictive Targeting kept up with the conversations constantly evolving. We reached out audience in a way not possible with a static keyword or contextual strategy” Ryan Hoyda, Director, Digital Advertising, Galpin Motors Auto Group The Ask Visa was in need of multi-form brand awareness that aligned with their major tent pole events, targeted towards Millennials interested in food, music, travel and sports. The Solve Through the use of dynamically updated Predictive Targeting, SBS was able to Identify trending keywords associated with the Eurovision Song Contest 2017. Robust social listening and data analysis picked up the relevant keywords, placing SBS at the heart of conversations before trends peaked and CPMs rose. By

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