HARNESS THE POWER OF GUEST DATA WITH THE SHOPPER INTELLIGENCE PLATFORM Know your guests to drive incremental sales Harness guest purchase data across stores down to the item level—this includes all departments and categories plus all Fresh departments. Combined with Oracle Data Cloud’s proprietary guest behavior segmentation, partner with Lowes Foods to grow sales and loyalty among key segments and personas along the Guest Journey. ENGAGEMENT SEGMENTATION “You are how you shop” – data driven approach that results in a unique segmentation for each retailer client. Variables considered: Shopper Value, Deal Sensitivity, Categories Shopped, Department Skews, Time of Day, Trip Behavior, Brand Loyalty ESSENCE SEGMENTATION “You are what you buy” – created based on item-level analysi

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