SLATE TRIPLES VIEWABLE INVENTORY WITH ORACLE DATA CLOUD Oracle Data Cloud (Moat) has become a critical analytics partner for Slate. Moat analytics makes our advertising inventory perform better for marketers. Anthony DeMaio,Associate Publisher, Slate The Ask Slate asked Oracle Data Cloud to increase their ad viewability, ultimately allowing advertisers to receive greater brand exposure to its readers. The Solve Oracle Data Cloud examined Slate's data to determine the areas of weakness in the average viewable impression rate. From there, they used Moat’s Viewability Diagnostic Metrics to optimize their site without making major design changes. The Results Through a close partnership between the two teams, Slate and Oracle Data Cloud produced an effective increase in viewabi

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