Satellite Installer Goal A major satellite installer wanted to generate phone calls from Spanish- language consumers. Details Using its proprietary caller analytics tool, UpSnap identified consumers nationwide and implemented a mobile campaign with banners and click-to-call landing pages with a 60-second call threshold. UpSnap developed the banners using repurposed agency-provided creative material and tested a range of mobile distribution partners to achieve the best ROI for the customer. In addition, UpSnap ran a separate Spanish-language campaign to drive Latino programming. Results After generating thousands of quality calls at high conversion rates during the initial run of the campaign, the client renewed with UpSnap with no budget cap, aiming to generate as many calls as possible.

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