CASE STUDY OUTBRAIN.COM | INFO@OUTBRAIN.COM | @OUTBRAIN © 2020 Outbrain Inc. Outbrain is a registered trademark of Outbrain Inc. Home Durables & Services Vertical Brand lift Objective Kärcher, a recognised supplier of powerful cleaning solutions, sought to position its high-performing household vacuum cleaners to consumers. Kärcher ran a video campaign promoting two models of its floor cleaners, the FC3 and FC5. The brand chose to explore new ad formats that were more respectful of the consumer experience, selecting to test Outbrain’s Click-to-Watch video solution. Using this 100% opt-in format, the video ads were distributed across Outbrain’s network with ideal viewing conditions - in full screen with sound on. Context Beyond video completion rates, Kärcher wanted to evaluate

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