Case Study
Joyn attracts new series viewers with Outbrain’s Click-to-Watch Smartad
OUTBRAIN.COM | INFO@OUTBRAIN.COM | @OUTBRAIN © 2020 Outbrain Inc. Outbrain is a registered trademark of Outbrain Inc. Joyn is a leading German provider of live TV and video streaming, offering access to numerous programs and an extensive media library of films and television series, including exclusive productions. Since its launch in 2019, Joyn has tested multiple ad formats and technologies by Outbrain. The company was also one of the first clients to leverage Outbrain’s Click-to-Watch Smartad, creating awareness for its new productions and attracting new viewers. Overview Outbrain’s Click-to-Watch gives brands like Joyn a powerful way to connect and interact with its target audience, thanks to a 100% opt-in format where consumers actively decide to watch the video and engag