SAP leveraged LinkedIn Sales Navigator to enhance digital selling, improve sales performance, and drive measurable success. By implementing a "Train the Trainer" program, SAP scaled best practices across its global salesforce, ensuring effective adoption of digital selling behaviors. Sales reps who embraced this approach were 1.3 times more likely to meet quotas, achieved a 55% increase in sales performance, and closed 3.6 times more deals. The company's network also expanded by 20% annually. One standout success involved an account executive securing a million-dollar opportunity through targeted outreach using Sales Navigator.

Join for free to read