"51 Tips for Social Selling on LinkedIn and Beyond" is a guide that emphasizes the use of social media as a vital tool for business relationship building and efficient prospecting. It distinguishes between social selling and social media marketing, focusing on leveraging platforms like LinkedIn, Twitter, Instagram, and TikTok to enhance sales strategies. The guide offers practical advice for improving sales through daily social interactions, content sharing according to the 80/20 rule, and using analytics tools like LinkedIn's Sales Navigator and Social Selling Index. It highlights the importance of creating genuine connections and providing value to potential customers.

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