LinkedIn's "17 Tips to Start the Social Selling Transformation" offers a step-by-step guide for building effective sales strategies on social media. Key steps include creating a professional brand, finding the right people, and expanding networks strategically. Sales professionals are encouraged to engage with insights to build relationships, using LinkedIn’s Social Selling Index (SSI) to measure progress. Building strong connections and providing value are emphasized as the foundation for trust and sales success. This approach reduces reliance on cold calling by fostering authentic engagement through personalized insights.

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