©2019 MLive Media Group. All rights reserved. | www.mlivemediagroup.com | 1 CH A LLE N G E Our client, a nonprofit organization providing age appropriate gifts for at risk youth in the Grand Rapids metropolitan area, came to MLive Media Group wanting to raise awareness. The campaign we built leveraged print, digital and social assets to remind current donors of the needs of the organi- zation, bring awareness to a new generation of donors to increase the life of the brand, and recruit a large number of volunteers. The goal: Hit the annual metric of $200,000 in donations before the close of the calendar year, under- writing the gifts and overhead expenses of facility and utilities. Christmas 2018, Santa Claus Girls provided a significant impact: • 13,105 children served • 5,142 fam

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