©2020 MLive Media Group. All rights reserved. | www.mlivemediagroup.com | 1 MLive Media Group is always looking for ways to expand on our offerings for client partners. And the advertisers we work with are a savvy group. They understand the digital environment, and seek opportunities that will provide a greater than expected return on their advertising invest- ment. In Q4 2019, sweepstakes offered the answer. A photography shop partnered with MLive for a sweep- stakes promotion, offering a camera giveaway to the lucky winner. This sweepstakes was promoted on MLive.com, touting the giveaway, and inviting the audience to enter to win. These digital display ads offered an introduction to the offer and to the featured business. But the real results came when an email communication

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