©2018 MLive Media Group. All rights reserved. | www.mlivemediagroup.com | 2 REAL WORLD EXAMPLE: Developing Conversions Online, And Testing Your Theories When we’re working with Business to Business companies, we think about site conversions differently. While the goal is to generate sales for the items our client manufactures, our B2B clients are selling to the seller of their goods, rather than the end user. As their agency, our job is to help them generate interest and measure the effectiveness of their marketing. One of the ways we do this is by using exit links. Using Exit Links Our client’s site offers plenty of great information on the products they manufacture. Photos, dimensions, and other details are readily available, along with where these items can be purchased.

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