Brief We would probably not make a mistake if we were to label digital sign in Rovaniemi as the northernmost outdoor digital sign. Our recent study is about outdoor digital sign installed only few kilometers south of the Arctic Circle. Situation analysis Santa Claus Village wanted better exposure of local services. They wanted a shift from static to interactive, advanced technology. Their HOME TOWN OF SANTA CLAUS GETS ITS OWN OUTDOOR DIGITAL SIGNchosen method of portraying the innovative content was a modern outdoor digital sign. But this decision has led to a new problem Rovaniemi is the administrative capital and commercial center of Finland's northernmost province, Lapland. It’s situated about 6 kilometers (4 miles) south of the Arctic Circle. This climate is not really lenient for an

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