©2019 MLive Media Group. All rights reserved. | www.mlivemediagroup.com | 1 Background In 2012, it was determined that the Travel and Entertainment sections of MLive.com needed an overhaul. Many stories were outdated and no longer relevant, and the need was identified to appeal to Michigan travel intenders both in the state of Michigan and across the nation. MLive.com which serves as an informational clearing house for all things Michigan, needed significantly more rich and engaging content for both travel and entertainment, to serve the needs of our consumers. MLive Media Group transitioned MLive.com from a site exclusively delivering news, in to a space where strategically targeted lifestyle, travel, foodie and tourism content is consumed in ever-increasing quantities. The

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