Case Study

Johnson & Johnson streams first-ever LIVE weekly COVID-19 news series “The Road to a Vaccine” driving massive engagement on LinkedIn Live

Johnson & Johnson streams first-ever LIVE weekly COVID-19 news series “The Road to a Vaccine” driving massive engagement on LinkedIn Live

Johnson & Johnson streams first-ever LIVE weekly COVID-19 news series “The Road to a Vaccine” driving massive engagement on LinkedIn Live Location: New Brunswick, NJ | No. of Employees: 130,000 | Industry: Hospital & Healthcare Challenge Solution Results • The COVID-19 pandemic creates unprecedented challenges and stakes for marketers everywhere. Now, more than ever, it is essential for brands to get across the right message, to the right audience, in the right context. • Johnson & Johnson, the world’s largest and most broadly based healthcare company, is uniquely positioned to address the crisis. They’ve committed to producing and delivering globally 1 billion doses of a vaccine, and want to keep audiences informed about their journey in an engaging and co

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