Case Study

Johnson & Johnson drives massive engagement on LinkedIn Live

Johnson & Johnson drives massive engagement on LinkedIn Live

R eady t o do business J ohnson & J ohnson driv es massiv e engagemen t on L ink edIn L iv e Challenge N o w , mor e than e v er , it ’ s essen tial f or br ands t o ge t acr o ss the righ t message, t o the righ t audience, ? in the righ t con t e xt. J ohnson & J ohnson has comm itt ed t o deliv ering 1 b illion do ses o f its ? CO VID- 1 9 v accine globally . ?? T he challenge w as ho w t o k eep audiences in f ormed about th is journe y — in an engaging and compelling w ay . “F ir st and f or emo st, L ink edIn is a trust ed sour c e f or us. ?? And w e r each the ? e x act c ommun ity that w e need t o based on our c omm itmen ts ? f or the w orld. ” L aur en R uo t olo Dir ect or o f Cr eativ e P artner sh ip s at J ohnson & J ohnson S tr ong pr omo tion str a

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