Louis Vuitton’s live shows conjure extended engagement on LinkedIn The Challenge • Bring Louis Vuitton shows to a wider audience of luxury buyers and fashion aficionados • Engage audiences before, during and after the shows themselves • Build excitement around new collections • Grow follower numbers and affinity for the Louis Vuitton brand Page 1 of 2 For Louis Vuitton, a live-streamed fashion show is no mere substitute for the real thing – it’s far more than that. Since October 2019, the leading luxury brand has been making LinkedIn Live catwalk shows a centrepiece of its innovative engagement strategy on the platform, showcasing four new collections over the course of a year. It’s holistic creative strategy, developped in collaboration with KR Media, includes long-form video ad

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