www.mercuri.net For more information contact: Gerard Baillard, MD MI France Tel: +33 1 47 32 93 93 Email: contact@mercurifr.com BANETTE REINVENTS THE BREAD BUSINESS A case study on Sales Transformation A Mercuri International Case study Page 1 (2) A world of changing traditions Close to half the bakers in France have vanished. In 1950 they numbered 60.000, today only 32.000 of them remain. What changed? Facts about B

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