The white paper discusses how senior living communities can achieve sales goals and improve occupancy rates through short-term sales specialists. With occupancy rates still recovering post-pandemic, the industry faces challenges like extended sales cycles, non-sales-related duties for sales staff, and changing consumer behavior favoring evening and weekend interactions. "Grow Your Occupancy" offers virtual and on-site sales specialists, along with training programs, to fill gaps left by vacant positions, manage databases, and maintain lead engagement. These specialists focus on income-generating activities, offering an efficient alternative to full-time hires.

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