Royal Mail – Watch&Win The challenge With the introduction of competition within their market place, Royal Mail felt it was important to gain the edge over its new competitors. Home’s brief was to help Royal Mail create that edge. Home’s methodology for the campaign was simple; create a campaign that rewarded employees in return for SME and other business sales leads. By creating a simple and rewarding way to capture new sales leads, everyone was going to win. Working closely with Royal Mail’s communications team, a new initiative was devised. One that made all employees ambassadors for the business by spotting possible sales leads. By using Royal Mail’s biggest advantage – its network of over 100,000 frontline staff – they could have 100,000 possible new sales in every corner

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