t +44 (0)1 17 941 1 200 www.thisishome.co.uk © Home 2013. All rights reserved. Electric ambitions to spark a culture of recognition Winner of the Drum Design Awards Brand Campaign Category 2014 Electric ambitions As Europe’s largest specialist electrical retailing and services company, Dixons is the only UK high street retailer of its kind left. Their main competition is online – so they know that personal service is their strongest asset. Knowledgeable, enthusiastic, face-to-face advice. Shining after sales care. A helpful voice at the end of the phone. Dixons’ power lies in their people – and they wanted to amp it up through recognition. They wanted to shine a spotlight on the great work their colleagues do everyday. But their Annual Employee Survey had highlighted t

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