The Ultimate Marketing Operations Efficiency Checklist .02 How to Improve Marketing Operations As digital marketing becomes more complex, the role of marketing operations becomes much more critical. The Gartner Marketing Operations Survey 2020 reports that “organizations with a dedicated marketing operations leader are more effective and better utilize their investments — including marketing technology — than those without.” Marketing operations are even more necessary in fast-growing organizations. Hyper- growth companies often experience inefficiencies and disorganization, which lead to wasted time and resources. In this eBook, we’ll show you how to create efficiencies in your tech stack, reporting, budget, and project management system that will improve the way your marketing d

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