Rollei Takes Charge of Their Brand In the world of photography and within the circles of visual creatives, they are very well known: Rollei. The twin-lens Rolleiflex has gained cult-status since the 1920s, and nowadays has proven itself on the competitive online market. It hasn’t been easy in the photography business. The technological revolution brought about challenges for many businesses in the sector - but as an Amazon vendor, Rollei has been able to evolve and progress, and keep up with the changes. Now they are successfully selling their high-end photography equipment on Amazon’s European marketplaces. But the online marketplace is very competitive; especially for vendors whose products are also distributed by other sellers. So how is Rollei making sure that they are stay

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