Sigel Stays Competitive and Agile In the usually rather conservative market of office supplies, Sigel has developed a strong brand identity through their design-oriented and modern office supplies. With mainly B2B clients in the European market, Amazon has become one of their main sales and marketing channels, and their company has experienced consistent and sustainable growth in the marketplace. But with this success, Sigel soon learned that they couldn’t rest on their laurels. There were many challenges that they needed to solve, review management being one of the most pressing ones. So they found themselves wondering: “How can we improve our customer experience in order to stay competitive and scale our Amazon business?” a Cost of Hiring Additional Staff Member Saved a Bet

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