Case Study
Safelite AutoGlass Takes Charge of Its Digital Knowledge with the Yext Knowledge Engine
Safelite AutoGlass 7,400 MobileGlassShops and Facilities 10-20% Incremental Conversions 942,000+ Search Impressions Founded as a single location in Wichita, Kansas circa 1947, Safelite AutoGlass has grown to become the largest auto glass specialist in the United States. Today, the company provides convenient mobile vehicle glass repair and replacement services, and it fixes more windshields than anyone else in the United States. “We’re really a model of vertical integration,” states Bruce Millard, Vice President, Digital & Customer Innovation. “We have a glass wholesale business called Service AutoGlass that imports, distributes, and sells glass to our own stores as well as to our direct competitors. Then there’s our Safelite Solutions business, which partners with insurance and fleet comp