Zooming in: Eschenbach Optik speeds up Organic Growth on Amazon with Sellics Content Optimization Starting out in 1913, Eschenbach Optik has conquered the international market of sports optics, glasses and reading aids with a clear vision for innovative design and a dedication to quality materials. In addition to expanding their presence to twelve countries across the globe, Eschenbach Optik moved into the online retail world - and started selling their products on Amazon a little more than 6 years ago. And since then, a lot has changed for sellers on the e-commerce platform. The Challenge There is nothing blurry about Eschenbach’s goal on Amazon: more organic visibility and sales. Tim Sharp, E-Commerce Manager, brings it to the point: “We want to rank first when people search for

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