The July 2023 report shows robo-advice evolving into digital financial wellness platforms offering integrated deposit, lending, and investment products with automated planning, debt management, and budgeting tools. Targeting primarily HENRYs and mass-market consumers, these platforms use a “greenhousing” strategy to grow with clients’ wealth. Most scale one core business line before expanding services, leveraging broad, integrated product shelves and personal finance content for engagement. Access to human advisors is rare, with best-in-class digital workflows streamlining account setup and ongoing financial management.

Join for free to read