The August 2023 report highlights embedded payments as a key tool to reduce friction in digital commerce, integrating purchases directly into the shopping experience, especially within social media and marketplaces. This seamless approach boosts convenience and sales but presents implementation challenges, particularly in cross-border transactions with local payment preferences. Unlike unified models, embedded payments avoid redirects by connecting merchants directly to intermediaries. As online behavior evolves, embedding payment functions creates new opportunities to enable transactions in previously untapped use cases.

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