Case Study
Roadchef: Improved footfall data leads to better business performance
www.ipsos-retailperformance.com The client Founded in 1973, Roadchef Motorways Ltd is one of the UK’s leading motorway service area operators with 28 sites covering the length and breadth of the motorway network. It operates a portfolio of leading catering, retail and accommodation brands from Costa and McDonald’s to WH Smith and Days Inn as well as having its own in-house catering brands, featuring The Burger company and Hot Food Co. Roadchef i