Case Study

Kitbag: Sports event retailing- Tracking customer behaviour points the way to improved performance

Kitbag: Sports event retailing- Tracking customer behaviour points the way to improved performance

IPSOS RETAIL PERFORMANCE CASE STUDY www.ipsos-retailperformance.com Kitbag: Sports event retailing Tracking customer behaviour points the way to improved performance The Client Kitbag is a leading player in sports merchandise, clothing and accessories giving fans around the globe easy access to their favourite sporting products and team gear. They operate online through Kitbag.com, delivering to 180 countries, and from more than 25 Kitbag

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