River Street Events achieve outstanding results with improved email design, continuous testing and optimization
River Street Events achieve outstanding results with improved email design, continuous testing and optimization
2 PagesObjectives • Increase engagement with their emails The Challenge River Street Events operate in a competitive market with many other events and experiences competing for share of pocket. Email is a key channel for driving ticket sales. The marketing team had noticed a decline in email performance over time, and on moving to Adestra, were determined to turn this around. The Solution River Street Events worked with Adestra on three key initiat
