The Motorpoint Arena Nottingham is a 10,000 seat Arena playing host to hundreds of concerts, shows and sports events each year. The Challenge The main challenges faced by the Motorpoint Arena Nottingham were gaining more insight about audience demographics and needs, understanding how events were performing and establishing which parts of the customer experience could be improved. The business was gathering post-event feedback via email, but using unresponsive, hard coded emails that offered no incentives. This made collecting valuable feedback difficult, especially from younger customers. The Solution The Motorpoint Arena Nottingham improved the design and responsiveness of their emails to aid in obtaining a higher volume of post-event feedback. Using Upland Adestra’s Email Edit

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