RFID ENABLED CUSTOMER LOYALTY PROGRAM GIVES YOU THE RECIPE FOR LONG-LASTING SUCCESS TOP Food & Drug makes good use of RFID by implementing a loyalty program to ring up profitability. Background TOP Food & Drug is a leading grocery store chain in Washington State operated by Haggen, Inc. Challenge The company doesn't want to follow the time-honored approach of discounting to drive foot traffic, as it reduces margins and creates unsustainable customer expectations. Solution The company implemented a customer relationship program, TOP Connection, which leverages Accelitec | interact, an on-demand customer acquisition and retention platform. online, customer-created profiles RFID readers mounted on top of payment terminals an RFID-enabled key tag to deliver targeted marketing promotions and un

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