This case study provides insights into the challenges and strategies for boosting customer loyalty in today's retail environment. It highlights that consumers are becoming less loyal due to factors like rising prices, lower product quality, and external pressures such as inflation and supply chain disruptions. The importance of customer experience is emphasized, with data showing that two-thirds of consumers are open to switching brands if they find a better experience elsewhere. The document also outlines tips for improving loyalty programs, including the use of incentives, personalization, and omnichannel engagement to retain and engage customers effectively.

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