The World’s First Dog Loyalty Program – Powered by SMARTRAC The customer is king: this is a principle most service providers and retailers would commit to. Musti Group, a Finland-based pet specialty retailer, has now acknowledged that their real kings walk on four paws and have a wet nose. Leveraging SMARTRAC’s advanced RAIN RFID technology, Musti has launched ‘Biscuit’, the world's first dog loyalty program. Biscuit is also the name of the “smart” collar Musti offers to canine customers and, to some extent of course, to their owners. Utilizing Impinj’s Monza 5-based BELT inlays from SMARTRAC, Biscuit stores and recognizes individual dogs’ personal data such as their name and birthday, down to their favorite treat and shopping history. The gadget is attached to the dog’s collar; when a dog

Join for free to read