Case Study
Cucina Barilla: The Tastiest RFID Solution Yet
To begin the food-preparation process, a consumer places the kit's RFID tag close to the reader antenna, near the oven's display screen. Cucina Barilla: The Tastiest RFID Solution Yet Approximately five years ago, Barilla began working with RFID technology provider ID-Solutions (a spinoff company of the University of Parma RFID Lab). Then, it worked with Whirlpool to develop Cucina Barilla, by which the appliance manufacturer could sell a specialized Barilla-branded oven, created with the help of ID-Solutions. Barilla envisioned offering the oven – for sale to Italian consumers – to operate in conjunction with Barilla products, enabling customers to prepare and cook meals based on data specific to a particular product's recipe. The oven includes microwave and conventional oven components,