Verint: Rewriting the customer rulebook on engagement - Brands2Life CHALLENGE Verint, the global customer engagement technology firm, enlisted us to devise an integrated B2B campaign that would generate brand awareness, establish credibility with business decision makers, and support marketing events and activities across nine countries to generate leads. APPROACH To establish Verint as a thought leader in customer engagement and improve customer experience in front of B2B decision-makers we polled 9,000 consumers across nine markets to establish their attitudes towards customer service, privacy and brand loyalty. We analysed the data to create ‘The Rulebook for Customer Engagement’ – a comprehensive guide for businesses which sat alongside a bespoke microsite and infographics. To launch t

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