Rewards Program Pays Big Dividends for Citadel What kind of incentives does your credit union offer on its debit and credit cards? If you’re not meeting the expectation of cardholders in terms of rewards, you may be missing out on a revenue goldmine. See how one CU drove significant sales growth through the addition of a total loyalty program. Cardholders’ expectations for value in their most frequently used (top-of-wallet) credit or debit card have risen to rather lofty levels. Back in the day – when credit cards first appeared on the payments scene – many folks were happy just to get a credit card because it extended their buying power in the absence of ready cash on hand. But now, people expect far more. What was once an optional component is now essential to card pr

Join for free to read