Case Study: Pen Air Federal Credit Union Pen Air Uses Analytics to Facilitate Sweepstakes and Validate Marketing Spend Overview Credit Union Profile Pen Air FCU is the largest, oldest, and an extremely progressive, credit union in Pensacola, Florida with $1.2 billion in assets and 18 locations in Northwest Florida and Southeast Alabama, including three student-run credit unions at area high schools. The credit union has been serving its member communities since 1936. Pen Air recently went through a rebranding project to better reflect its mission, vision and core values across a membership that today represents over 1,000 different SEGs. In an effort to strengthen community ties, the credit union formed a relationship in 2012 with the Pensacola Blue Wahoos, the Double-A mi

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