Case Study: A Tale of Two Credit Unions — Prepaid Cards Make Great Relationship Builders Consumers are well acquainted with the utility and value of prepaid cards. They have adopted them widely as the “go to” gift during peak shopping opportunities such as holidays, birthdays and graduations. But the versatility of gift cards and their reloadable prepaid cousins in other payment situations makes them a valuable staple on many credit unions’ menu of financial services. The popular cards are great relationship builders and help credit unions engage members who are not eligible for a more traditional credit union account. They also make great performance recognition rewards for credit union employees. PSCU Owner credit unions, Vantage Credit Union (Bridgeton, MO, $785M) and Y

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