Canada Post transformed its sales strategy by leveraging LinkedIn Sales Navigator to connect with multiple decision-makers and enhance credibility in B2B sales. Facing a shift in the buying process, the company used Sales Navigator’s tools like TeamLink and targeted content sharing to improve engagement. Early success led to an organization-wide rollout, supported by coaching and Social Selling Index tracking. This approach resulted in a 58x ROI within the first year and influenced 17.6% of the sales pipeline, making Sales Navigator a key driver in modernizing Canada Post’s sales operations.

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