CASE STUDY ? COMPANY: City University London ? SECTOR: Higher Education ? CUSTOMER SINCE: 2011 ? SERVICES: Quality Assurance & Accessibility ? SITES: 2 ? Interviewee: Liam Geoghegan, Web Content Officer www.city.ac.uk RETHINKING OUR WEBSITE STRATEGY FOLLOWING A RELAUNCH What key aims and challenges led you to invest in Siteimprove Quality Assurance? STRATEGISE FIXING ERRORS TIME AND RESOURCES SYSTEM FOR CHECKING QUALITY IMPROVE

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