Crownpeak’s guide outlines strategies to make your next website relaunch your last by leveraging a modern, composable DXP. Many companies face challenges with outdated platforms, high bounce rates, and limited CMS capabilities, driving a cycle of costly relaunches. By transitioning to a composable DXP, businesses can future-proof their technology stack, enabling agility, scalability, and faster content publishing across multiple channels. Key steps include defining website goals, understanding target audiences, improving user experience and SEO, and embracing AI-powered personalization and omnichannel solutions. Asking critical performance questions and setting SMART goals ensures the relaunch delivers measurable success, increased efficiency, and lasting impact.

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