1 CASE STUDY REPLATFORMING NEWERACAP.COM WITH SAP HYBRIS TO DRIVE D2C SALES IN JUST FIVE MONTHSCASE STUDY: REPLATFORMING NEWERACAP .COM WITH SAP HYBRIS TO DRIVE D2C SALES IN JUST FIVE MONTHS To say the very least, 2017 has been a big year for New Era Cap Company, the iconic headwear brand founded in Buffalo, NY, in 1920. In addition to kicking off New Era Field’s second year as the official home to the NFL’s Buffalo Bills, the company has also been undergoing a rebrand to expand its product offering into the lifestyle market and augment its business model to sell directly to consumers (D2C) via NewEraCap.com while keeping its long- established B2B sales channels open. With so much at stake, New Era partnered with EPAM to bring its rebrand to life with an expertly crafted D

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